For A&R, marketing, partnerships & live teams
See the people and places behind music performance
Move beyond headline counts with audience dimensions, platform-specific views, and discovery, airplay, chart, and live signals that add context to where music is connecting.
6
Exact age bands
3
Overall, social & streaming views
4
Core demographic dimensions
5
Music & live surface types
AUDIENCE DIMENSIONS
Build a detailed view of an audience
Explore the audience dimensions available for an entity and source. Demographic and affinity coverage varies by platform, so each view keeps the source in context rather than treating every signal as interchangeable.
- Gender and exact age bands: 13–17, 18–24, 25–34, 35–44, 45–64, and 65+
- Ethnicity and primary audience languages where available
- Country, city, and state or regional audience breakdowns where supported
- Audience interests and brand affinities reveal what else may resonate
Gender split
Age distribution
VIEWS & PLATFORMS
Read overall, social, streaming, and platform views
Start with an overall view, then separate social and streaming audiences or inspect a specific platform. Social sources provide the richest demographic detail, while Spotify adds listening geography and listener-to-follower context.
- Instagram: demographics, languages, locations, engagement, content, and follower signals
- TikTok: demographics, languages, locations, influencer audience, and engagement
- YouTube: demographics, languages, country and city trends, subscribers, commenters, and engagement
- Snapchat: gender, age, language, and country; Spotify: top listening cities and countries, monthly listeners, and listener-to-follower ratio
Top Cities · Monthly Listeners
MARKET SIGNALS
Put audience profiles beside market activity
Use adjacent signals to understand where attention is appearing. These sources answer different questions and should not be read as direct demographic or listener-residence measures.
- Social activity adds follower, liker, commenter, engagement, hashtag, mention, post, and reel context
- Spotify listening locations show where people listen; radio locations show where airplay occurred
- Country and city chart positions show markets where music is charting across supported services
- Shazam counts and country charts indicate discovery interest; touring geography shows where an artist has played
Platform Momentum Score
MUSIC & LIVE SURFACES
Take audience context from artists to campaigns
Audience detail is deepest for artists, while other pages provide the views appropriate to their available signals. Always use the source and date controls shown on the page when comparing results.
- Artist pages include per-platform profiles, audience movement, notable followers, related audiences, and audience affinities
- Track pages show dated demographic snapshots plus searchable city and country views with continent filtering
- Playlist pages aggregate overall, TikTok, YouTube, and Instagram demographics for Spotify, iTunes, Deezer, Amazon, YouTube, and SoundCloud playlists where available
- Festival pages aggregate the lineup audience; venue genre history is an audience-adjacent programming signal, not a venue-audience demographic profile
Brand Affinity Index
Common questions
Everything you need to know about audience insights on Chartmetric.
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