Analytics
Audience Demographics
Demographics, geography & affinities by platform
What it does
Understand audience age, gender, ethnicity, language, geography, interests, and brand affinity where each source makes those dimensions available, across artists and aggregated track or playlist audiences.
Available on
Available demographic dimensions
Review gender, six age bands from 13–17 through 65+, ethnicity, and language where supported.
Country, city, and state context
See where audiences are concentrated using the geographic detail available from each social, video, or streaming source.
Artists, tracks, and playlists
Use available profile-level artist insights or aggregated audience views for artists connected to a track or playlist.
Research from the audience backward
Define a target in Audience Research and find matching artists, tracks, and playlists with explainable 0–100 results.
Use cases that rely on Audience Demographics
For brands, agencies, labels & growth teams
Audience Research
Define a target audience, find the artists and other results that best fit it, and understand a 0–100 match through dimension-level explanations.
See use case
For A&R, marketing, partnerships & live teams
Audience Insights
Understand music audiences through demographics, geography, interests, brand affinity, and the platform signals available for artists, tracks, playlists, festivals, and venues.
See use case
For brand marketers, agencies & labels
Brands for Music Industry
Assess brand-artist alignment with available audience data, affinity signals, and partnership context.
See use case
Audience Demographics is included in your free trial
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