Analytics
Social Velocity
Rate-of-change tracking across supported social platforms
What it does
Absolute follower counts can lag changes in attention. Chartmetric's Social Velocity metric measures the rate of change in an artist's social following across supported TikTok, Instagram, YouTube, and Twitter/X data to help identify momentum shifts.
Available on
Rate of change, not just volume
Follower totals can obscure a flattening or accelerating trend. Social Velocity shows positive or negative change alongside overall scale.
Cross-platform velocity in one view
Compare available TikTok, Instagram, YouTube, and Twitter/X velocity side by side to investigate changes across sources.
Day-over-day and week-over-week tracking
Choose your comparison window, daily velocity for fast-moving moments, weekly for trend confirmation.
Alert on velocity thresholds
Combine with Custom Alerts to receive an email when a supported artist metric crosses a configured velocity threshold.
Use cases that rely on Social Velocity
For labels, managers & marketing teams
Social Media Monitoring
Review social activity across supported platforms alongside other available music signals.
See use case
For marketing teams, A&R & DSP curators
Social Listening
Review music activity across TikTok sounds, Instagram Reels, and YouTube Shorts by available genre and market.
See use case
For A&R teams, talent managers & scouts
A&R and Talent Search
Explore emerging artists with momentum, Shortlists, and available audience data.
See use case
Social Velocity is included in your free trial
Try every Chartmetric feature free for 7 days. No credit card required.