For brands, agencies, labels & growth teams
Start with the audience you want to reach
Choose the demographic, location, and interest profile that matters to your brief. Audience Research ranks the artists, tracks, playlists, creators, communities, brands, and topics that best match it.
0–100
Audience match percentage
5
Target-audience filter types
5
Artist refinement fields
9
Secondary result categories
DEFINE YOUR AUDIENCE
Turn a campaign brief into audience filters
Build a target profile from age, gender, ethnicity, country, and interests, or begin with a preset and adjust it. Countries are searchable, with commonly used choices surfaced for faster setup.
- Age bands: 13–17, 18–24, 25–34, 35–44, 45–64, and 65+
- Gender choices: Female and Male
- Ethnicity choices: White, African American, Asian, and Hispanic
- Searchable country and interest filters, plus one-click audience presets
Target audience
Preset availableMATCH & EXPLAIN
Rank representative artists by audience fit
Each representative artist receives a match percentage from 0–100. Dimension-level shares for gender, age, ethnicity, country, and interests show why an artist aligns with the target instead of leaving the score unexplained.
- Up to six representative artist cards with match percentage
- Per-dimension audience shares explain the match
- Follower context and Chartmetric score help evaluate the result
- Switch between Top for best audience fit and Trending for momentum-weighted discovery
Representative artists
Audience match
Strong fitIllustrative example dimensions · explore more matches
REFINE ARTISTS
Narrow the artist set without changing the brief
After defining the audience, refine representative artists by attributes that matter to the activation. This separates who the audience is from the type of artist your team can consider.
- Artist home country and genre
- Artist gender: female, male, mixed, or other
- Pronouns, including she/her, he/him, and they/them
- Career stage from undiscovered and developing through mainstream, superstar, and legendary
Target audience
Preset availableEXPAND THE RESEARCH
Carry the same audience into more result categories
Explore secondary results beyond representative artists to build a fuller activation plan around the same target audience.
- Top tracks and playlists for music discovery, curation, and pitching
- Brand affinities for partnership planning
- YouTube channels and TikTok creators for creator discovery
- Popular subreddits, topics, keywords, and genres for community and content context
Representative artists
Audience match
Strong fitIllustrative example dimensions · explore more matches
Common questions
Everything you need to know about audience research on Chartmetric.
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