Brand Analytics
Music and branding now go hand in hand
Chartmetric’s Brand Affiliations tool helps foster creative partnerships, advertising strategy, publicity, digital content and social media channel management in the quickest way possible
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Get unique insights
Whether it’s activewear, electronics, pets or sports: find your brand’s industry easily to focus on competitors and/or find the best options for artists to work with.
Get unique insights
Activity-based brand categories
Whether it’s activewear, electronics, pets or sports: find your brand’s industry easily to focus on competitors and/or find the best options for artists to work with.
Audiences with brand affinity
By sorting by either Brand Follower Overlap (the number of artist Instagram followers following a brand) or Brand Affinity Ratio (how much more likely an audience’s Instagram followers are to follow this brand vs. the average artist’s audience), find which artists might best kindle a new marketing campaign.
Instagram Audience Analysis
Once in an Artist Profile, navigate to the Audience section, where you can find the artist’s Instagram, YouTube and TikTok audience demographics by age, gender, language, city, country, and more. Know the audience you are marketing to across platforms.
"Data analysis is the life blood of modern music marketing. Chartmetric excels in delivering data and context across the KPI's that artists, managers and label teams rely on to develop successful campaigns."
Aaron Bogucki
Vice President, Marketing
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